We closed off 2016 with an epic year-end party. But then again that’s what we’ve said about every party. EPIC. Check out the pics as proof of how awesome it was.
This is a time to look back, pause and reflect. We are thankful for everything. And I mean everything – the super lows and the dizzy highs. We’ve experienced so much in this long and tough year; but it’s brought us closer together, made us stronger, tougher and just better at what we do.
We started 2016 riding the wave of the successful launch of MSLondon Cosmetics from within our salons and feeling optimistic that our long nights of planning and work would be rewarded.
On the practical end and to keep up with demand - Natasha our Formulator was mixing more minerals than ever before in her lab in Washington DC, Hamida and Ego were constantly packing and labelling, myself and Linda were selling, selling, selling. On the planning end we worked on packaging, branding, customer feedback, better processes, logistics and distribution. We decided on Woolworths – a retailer that resonates with our brand of affordable luxury. We were set on having our outstanding mineral makeup retail in Woolworths and after a meeting with them in Cape Town in February, first an outright rejection that forced us to rethink our distribution plan then an unexpected email in July saying yes! Now MSL Cosmetics retails as part of the beauty counter at Woolworths in Mall of Africa. We introduced new packaging, better jars and the makeup is flying off the shelves. We close 2016 riding the MSLondon Cosmetics wave of success.
Miss Salon London – our beautiful boutique nail and beauty bars - now boasts a third salon in one of the most beautiful shopping centres there is, Menlyn Maine Central Square, Pretoria. We excitedly visited the site when it was under construction ready to call Pretoria home to MSL. As with any build, this didn’t come easy because the shop wasn’t complete on time with many quality issues but we remained resilient in the face of what at times felt like insurmountable obstacles. The experience taught us that as partners we are stronger together, to keep going and ploughing through challenges and that the right people are worth waiting for.
What a year! As our CEO Ego said to the team “If you want the best nails in town, come to Miss Salon London. If you want the best makeup in the world, come to Miss Salon London. We couldn’t have done it without the commitment and dedication of each and every member of our MSL FAMILY who help make the brand what it is”
Here’s to Miss Salon London! Here’s to 2016! Here’s to you!